QUEEN MARY ISLAND

DISCOVERY

To kick off the project we gathered a diverse array of Experience Designers, Architects, and Stakeholders to help us generate massive amounts of concepts and better guide insights into client desires during a day long collaborative workshop.

THE WALL

Prior to the workshop we identified various zones through the new park. Each zone identified with a different use case and user type. Participants in this workshop were familiarized with these zones and user types at the beginning of the session along with other important information such as ‘The Ask’, the history of the Queen Mary, current architectural renders and programming, moodboards, and inspiring projects (trendscrape). These materials were presented on the wall seen here as well as in an accompanying keynote presentation and worksheets.

THE RESULT

During the workshop concepts were gathered on concept cards (seen above). At the end of the workshop group presented their favorite concepts. Each person was then given the opportunity to vote on there top three. Post workshop these concept cards were then synthesized, aggregated, and prioritized for further refinement and eventually client presentation.

A few of our top contenders can be seen below.

SLICES OF TIME

A cluster of multifaceted sculptural geometric columns are placed near the Queen Mary. When passers-by approach the slices they notice the images on the columns align perfectly with the ship giving viewers a peek into what normally can not be seen:

• View of the ship throughout history

• The inner workings - engineering, mechanics, people dressing in their state rooms, working and enjoying the ship as they would in her heyday

• Opulence

• WWII - The Grey Ghost

Each column is wrapped in screens and crafted from high quality materials such as glass, metals, and woods.

ANIMATED GLASS ATRIUM

Inspire guest as the glass within the lobby and lounge come to life to tell the story of the Queen Mary and her many journeys. 

Subtle animations create moments of magic and delight, engaging visitors and transporting them through time as they care to the more mundane portion of their trip.

• Animated glass brought to life through interactive projections or transparent LCD

MAGICAL BOARDWALK

A field of lit fiber optic tubes run along the boardwalk at varying densities giving pedestrians the sense of walking through a tunnel or forest of light. Lights interact with pedestrians emanating a wave like motion as they walk by. Could help guide pedestrians toward events, etc.

Across the bay the installation looks like fragments of light falling into the water.

GONDOLA OF THE FUTURE

Think Jetsons meet Blade Runner. LED laden Gondolas drift across the sky across the bay to The Queen Mary.

Upon stepping aboard the Gondola the ground drifts away as you look out the window across the bay. Suddenly the windows darken. A short teaser plays on the windows. Think Jurassic Park. Landmarks, a brief history of the QM, Island offerings, ending with a shot of the Queen from her hey-day. The image begins to dissolve. The windows ‘open’ to unveil the Queen Mary at just the right moment - you have arrived!

• Futuristic Gondolas

• Dimming Cabins w/ QM Island Teaser

• Magically Timed Reveal of The Queen Mary

ARCHES OF TIME

ORGANIC CLUSTERS

Clusters of simplistic, white light (or color matched with the Island’s seasonal experience), similar to sparkles. Think minimal oversized light posts or clusters of larger-than-life delicate ocean plant life primarily concentrated at the entry yet scattered in clusters throughout QM Island.