CAPITAL ONE

THE ASK

Capital One asked Gensler to produce concepts for converting an old cabana outside of their new cafe (yes, Capital One is now opening Cafes!) located in one of San Diego’s open-air mall. Their intent was to convert this otherwise unused cabana in to an ‘attractor’ that would invite patrons to play, laugh, and explore.

ROLLS + RESPONSIBILITIES
Concept Design / Creative Direction / Illustration / Collaboration with an Architects + Animators

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THE OPTICAL CANOPY

Densely populated LED arrays hand from the cealing transforming the old cabana into a mystical alien play-scape

THE CONNECTION PORTAL

Visitors are invited to both approach and step into the converted cabana where their being is then mapped to an avatar. Each movement they make maps to their avatar in real-time. When there are people both inside and out side the building the two then have the ability to meet either a stranger or a friend in an alternate reality, removing the ability to pre-judge a person and their for breaking down boundaries through the act of play.