PFIZER
THE ASK
Frog Design was asked by Pfizer to develop blue sky products that would bring innovation to healthcare in the lines of business of - Healthy Aging, Better Breathing, and Connected Home.
A multidisciplinary team of 12 doctors, strategists, designers, technologist and directors from both Pfizer and frog and spanning 3 studios was assembled. Together we took 150 concepts down to 8 product proposals. The project lasted for more than a year and included workshops, ideation sessions, design research, prototyping, strategy, UI/UX design, and business development.
Below are different types of deliverables I crafted along the process.
ROLLS + RESPONSIBILITIES
Design Research / Product + Design / Strategy / UI/UX / Workshop Facilitation / Sketching / Presentation / Partner + Client Management / Ideation + Concept Development / Product Design / Visual + Interaction Design
CUSTOMER JOURNEY
Concept Sheets
PRODUCT MOODBOARDS
PRODUCT STRATEGY TEAR SHEET
